I Made a Substack
Thinking about audience engagement
Dec 6, 2023
I made a newsletter. It’s here, on substack. Then I wrote a post on my blog about making a substack. It’s here, on my blog, which you’re reading right now.
Having another platform for posting text feels a little silly. I am on a horrifying number of platforms already. But newsletters are different than blogs. They’re having a Moment. They’re good for audience engagement. Thinking about audience engagement is not good for my mood, but having a platform is.
So I made a substack! I’ll use it to send out high-signal updates about my work such as:
- Announcements of larger things like stranger.video
- Occasional aggregations of things like wub and my computer tells me to go to bed
- (maybe) longer columns, if I end up writing any
I think this will let me continue to post small things on my site without spamming subscibers of the substack.
I spent November thinking about my goals for 2024, which lead to me making a substack, which means that I’ll forever associate my substack with my 2024 goals. I also spent November going viral in Japan, an experience I’ll forever associate with not yet having a substack for folks to subscribe to.
I’m working on a post recapping 2023 and looking at my goals for 2024. In the meantime, make sure to like and subscribe.